Page 01 / 04 Contributor since 2022

Media &CreativeWork

I began creating fashion and lifestyle content in the summer of 2022. What started with a candid photo and an unexpected viral moment has since grown into a digital presence that I manage as both a creative outlet and a business.

Angelina holding flowers on a residential street, editorial series

01Social Media & Audience Growth

Social Media &
Audience Growth

I share fashion, lifestyle, and short-form videos across Xiaohongshu, Douyin, and Instagram, turning everyday moments into stories that resonate with an audience.

Primary Platforms
01Xiaohongshu (RedNote) 02Instagram 03Douyin
Additional Platforms
Weibo Bilibili Threads YouTube
150K+ Combined Followers
5M+ Cumulative Likes
110M+ Total Views

My Creator Journey

Five moments,
2022 — present

2022

The First Viral Moment

I started sharing fashion and everyday snapshots on Xiaohongshu, mostly for fun. That summer, one candid photo received over 20,000 likes and reached far beyond the people who already followed me.

Xiaohongshu post from 2022: a candid snapshot taken walking down a flight of steps, 30.3K likes
Xiaohongshu30.3K likes

2022–2023

Building the Foundation

I kept posting and trying new things, from outfit photos to short videos and everyday moments. I did not have a fixed style yet, but I was learning what I enjoyed making and what my audience responded to.

Four Xiaohongshu posts from 2023: school sports day, graduation photos, a school fashion show, and a weekly vlog
XiaohongshuFour posts, 2023

2023–2024

Finding My Audience

Once I started high school, school routines and daily life became a bigger part of my content. By the end of G1, I had reached around 10,000 followers on Xiaohongshu.

Four Xiaohongshu video covers: back-to-school vlog, a New York vlog, the first day of summer school, and a Brooklyn vlog
VLOG seriesFour posts · up to 1.49M views

2024–2025

Audience Breakthrough

I began posting more consistently and experimenting with different video formats. My Xiaohongshu audience grew to roughly 30,000–50,000, and several Douyin videos passed one million views.

Account overviews: Instagram 38K followers, Xiaohongshu 66.5K followers, TikTok 51.2K followers
Audience snapshotXiaohongshu 66.5K · Instagram 38K · TikTok 51.2K

2025–Present

Scaling My Creator Business

As brand projects became more frequent, I took on more of the planning, production, editing, and communication myself. I also started using audience feedback and content performance to guide my decisions.

Five brand appearances: a show invitation, Beats, Armani, SMFK, and Fenty Beauty
Brand projectsMarry show · Beats · Armani · SMFK · Fenty Beauty

02Brand Partnerships

Brand Partnerships
& Industry Engagement

150+ Brand Collaboration Projects

From creative campaigns to sponsored content, I collaborate with brands across fashion, beauty, and lifestyle.

Inside a red brand campaign installation at a beauty event

CampaignBrand campaign installation

Selected Brand Engagements

20 brands · 2 categories

Fashion, Luxury
& Accessories

CHANEL Miu Miu Louis Vuitton Dior Armani Yohji Yamamoto Calvin Klein Victoria’s Secret Cartier APM Pandora Samsonite

Beauty, Lifestyle
& Technology

YSL BYREDO GUERLAIN TOM FORD L’Oréal CeraVe Beats Jellycat

NoteInvolvement varies by brand — paid content, event invitations, or PR gifting

Industry Experiences

Selected moments from fashion shows, brand events, and other industry engagements.

Trying on headphones in front of the Beats logo wall at an in-store brand event
Brand eventBeats, in-store
At an Armani brand event
Brand eventEvening
At a store event in front of an SMFK wall
Store eventSMFK
Seated front row at a fashion show in a pearl-sequin gown
ShowFront row
Group of models in front of a desert backdrop at a brand presentation
PresentationRunway set

03Creative Direction & Business

Creative Direction
& Business Management

Behind every finished post is a process that goes well beyond taking the photo.

01

Creative Strategy & Direction

Concept · Script · Brand Brief

I develop concepts, scripts, and visual direction for personal and sponsored content. I adapt each idea to the brand brief while keeping my own creative voice.

Setting up a shoot: softbox, camera on a tripod, and a styled room behind
02

Production & Execution

Shoot · Edit · Publish

I coordinate locations, styling, and shoots with photographers, and personally edit much of my content. I stay involved from the initial plan to the final cut.

Photographers and crew at a press wall during an outdoor production
03

Business Operations

Coordinate · Deliver · Follow up

I communicate with brands, coordinate deadlines and deliverables, and follow up on payments. Even when an MCN brings opportunities, I remain closely involved in each project.

01BriefObjectives & deliverables
02ConceptScript & references
03ProductionShoot & styling
04EditCut & captions
05DeliveryPublish & follow-up

Project flowBrief → delivery

Next chapter — 02 Projects & Initiatives Angie’s Wings · Fashion shows · Community